UFC on ESPN+
In 2025, I stepped into the role of Lead Art Director and Designer for UFC on ESPN+, taking full creative ownership of marketing design initiatives across monthly pay-per-view events, weekly Fight Night broadcasts, and a range of branded digital campaigns. Leading a newly formed team - including Junior Designers and a Creative Producer new to the UFC brand - I played a key role in developing a workflow that streamlined production, improved efficiency, and ensured creative consistency for one of ESPN’s most high-profile, revenue-driving properties.
Role: Art Director, Designer