UFC on ESPN+
In 2025, I assumed the role of lead Art Director and Designer for UFC on ESPN+, taking creative ownership of marketing design initiatives across monthly pay-per-view events, weekly Fight Night broadcasts, and various branded digital campaigns. Leading a newly formed team that included Junior Designers and a Creative Producer new to the UFC brand, I helped implement and refine workflows to streamline production processes, enhancing both efficiency and creative consistency for one of ESPN’s most critical revenue-generating properties.
Role: Art Director, Designer