Case Study: College GameDay

From 2021 to 2025, I partnered with an external agency, brand managers, and internal developers to produce and maintain a microsite for ESPN’s popular Saturday morning show, College GameDay. Throughout each football season, I updated the site weekly with location-specific content, matchup details, and interactive features. I also integrated a sponsored live poll, promoted on-air via a QR code, to boost real-time fan engagement. On average, the site attracted over 25,000 visitors each week during the college football season.

Note that this version of the website is no longer active

Role: Art Director, Designer, Content Editor

Responsibilities: Creative Direction & Execution, Website Development, Copywriting, Site Maintenance

Team: Managed an in-house developer; Collaborated with external agency and brand marketers on design and weekly updates

Platform: Web

Following the success of the football version of the website, I was tasked with leading the design and implementation of a similar project for the 2025 College GameDay Basketball program. Collaborating with brand managers and both internal and external development teams, we successfully launched dedicated Men’s and Women’s versions of the site, providing fans with regularly updated content.

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