Case Study: UFC on ESPN+

In 2025, I stepped into the role of Senior Art Director and Designer for UFC on ESPN+, taking full creative ownership of marketing design initiatives across 40+ delivery platforms monthly promoting pay-per-view events, as well as weekly Fight Night broadcasts and a range of branded digital campaigns. Leading a newly formed team - including junior designers and a creative producer new to the UFC brand - I played a key role in developing a workflow that streamlined production, improved efficiency, and ensured creative consistency for one of ESPN’s most high-profile, revenue-driving properties.

Role: Senior Art Director, Designer

Responsibilities: Creative Direction, Brand Identity, Motion Design Oversight, Campaign Development, Team Leadership

Team: Led a team of 3 designers; Collaborated with video producers and league partners on visual direction

Platforms: Broadcast, Social, Display, Out-of-Home, Email, Connected TV (CTV), Affiliate, etc.

Role: Art Director | Designer: Sujean Gahng

Role: Art Director | Designer: Kayleigh McGuigan

Role: Art Director | Designer: Raquel Holness

Role: Art Director | Designer: Sujean Gahng

Role: Art Director | Designer: Sujean Gahng

Role: Art Director | Designer: Kayleigh McGuigan

Role: Art Director | Designer: Raquel Holness

Role: Art Director | Designer: Raquel Holness

You may also like

Case Study: House of '98

Case Study: ESPN Films

Case Study: College GameDay

Case Study: Champion Black Businesses

Case Study: NBA on ESPN

↑Back to Top