Case Study: NBA on ESPN

As an Art Director and Designer for the NBA on ESPN, I spent many years creating dynamic visuals and guiding the look for numerous digital platforms and on-air use throughout each NBA season. When unique creative was required for key events and marketing initiatives, I helped shape the visual identity of each of these, establishing elements of the broadcast look while adapting them to a variety of platforms, blending cohesive marketing creative with dynamic content to keep pace with the excitement of this important sports property.

Role: Senior Art Director, Designer, Motion Designer

Responsibilities: Creative Direction, Brand Identity, Motion Design, Campaign Development, Team Leadership

Team: Led a team of designers; Collaborated with video producers, brand marketers, and league partners on visual direction and campaign execution

Platforms: Broadcast, Display, Out-of-Home, Email, Connected TV (CTV), Affiliate, etc.

The ESPN NBA Rundown email seen above was designed to drive tune-in for NBA games and increase fan engagement. I partnered with Movable Ink to integrate dynamic content throughout the season, including a custom module in 2023 tracking live real-time statistics as LeBron James pursued the all-time record for points scored.

This version of the email was the winner of the 2023 Digiday Media Award for Best Newsletter.

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