Case Study: ESPN Films

I led the design and creative development of key art posters for a range of original programming across flagship ESPN brands, including 30 for 30, ESPN Films, and ESPN Backstory. In this role, I was responsible for translating each project’s narrative and tone into a compelling visual identity that could anchor the marketing campaign across digital, social, and broadcast placements. From early conceptualization through final execution, I collaborated closely with producers, marketing managers, and photo licensing teams to ensure each poster captured the emotional core of the story.

Role: Designer

Responsibilities: Creative Direction & Concepting, Campaign Development

Team: Collaborated with film producers, marketing managers, and photo licensing teams

Platforms: Print, Streaming, Broadcast, Social, Display, Out-of-Home, Email

Alternate key art used during a press event for the film's announcement

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