I extended ESPN's marketing campaigns into on-air environments, adapting integrated campaign concepts and visual systems into full-screen and partial-screen drop-in advertisements and commercial endcards. This work connected cross-platform campaigns from digital into the television experience while maintaining a consistent brand and creative direction. I collaborated with marketing teams, designers, video producers, synergy partners, and sports leagues to develop and adapt creative for a full range of ESPN programming and sports properties. The work required translating ideas across formats while balancing visual impact, design consistency, and the technical requirements of broadcast.
