Out-of-Home Media

I led the creative development and production of numerous out-of-home media campaigns for ESPN across high-profile venues and media networks nationwide. The work required adapting brand campaigns and creative concepts to a wide range of large-format digital environments, while balancing technical specifications, viewing distance/angles, motion design, and the unique characteristics of each location. Notable placements included:

• ABC SuperSign / Times Square, New York: Large-scale video creative for the iconic 3,600-square-foot curved digital display above one of the world's most heavily trafficked areas.
• LA LIVE / Los Angeles: Static and video creative for the large-format LED screen at the landmark entertainment complex, directly across from the Crypto.com Arena.
•Penn Station / New York: High-profile digital campaign promoting ESPN’s SportsCenter, updated regularly with topical news stories and imagery.
• NBA & WNBA: Courtside digital signage, customized to meet each arena’s layout and specifications.
• Nationwide DOOH: Developed creative for a wide range of digital displays and media placements across major U.S. markets and venues.

Role: Art Director, Designer

Responsibilities: Creative Direction, Art Direction, Campaign Adaptation, Digital Out-of-Home, Large-Format Design, Motion Design Oversight, Template Creation & Distribution

Team: Worked with marketing, media, production, technology, video producers & editors, and league partners

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