Email Design

As the lead art director and creative director for ESPN’s digital marketing design team, I oversaw the creative development and production of a wide range of email experiences, from static one-time campaigns to recurring, dynamically populated newsletters. I also led the design team in partnering with Movable Ink, Adobe, CRM, and marketing leadership to develop an innovative, scalable email strategy adopted across dozens of sports properties. The approach increased production efficiency and personalization while helping drive engagement, retention, and audience growth.